Google targets Africa

Mikel Maron

Brain Off

Stop Google’s Exploitation of Open Communities

Google’s strategy is to build market in Africa by appropriating the appearance of open data community methodologies, yet maintaining corporate control of what should rightfully be a common resource. They are specifically targeting governments and NGOs, offering to “map their country for free”, but keeping the results, and attracting customers.

What bothers me so much is how they have blatantly copied OpenStreetMap. First their MapMaker product is directly modelled on OSM, but with a restrictive data license, where you can not use the data as you see fit. Second, they have stolen the idea of Mapping Parties, a unique concept and name we developed. Third, they’re even copying initiatives to map impoverished informal settlements, like Map Kibera.

All of this with no credit, and no shame. I’m sick of Google. What can we do?

I’ve tried to stay civil with them, through years of this kinda stuff. I’m friends with many googly Googlers. But I don’t see cooperating or being quiet helping at all. They’re deceptive and need to be stopped.

Seriously, Google claimed to map “the largest slum in Africa”, with “citizen cartographers”. They’re building their business by glorifying half-baked “community” mapping initiatives, promoting their brand on the back of poverty.

I totally get why African governments and techies are excited about Google. Their moves in Africa are going to help build up the market for everyone. What is horrible is the hidden dangerous bargain they’re offering. To most people, Google is not just a company, but a force for good in the world. They even forget it’s a business, with so much done for “free”. But remember, it’s an extremely lucrative business, and they reason they don’t participate in OpenStreetMap, like every other major internet company (AOL, Microsoft, Yahoo…), is because it doesn’t make sense for their bottom line. They see value in owning your data. They’re moving to own the data of communities and governments in Rwanda, Kenya, Zambia. They can do whatever they like with the data, they own it. Of course, they will eventually take advantage of that. Scratch eventually, they changed the terms on Friday, so you have to pay to opt out of GMaps API advertising.

Corporations should not be the stewards of a public resource, and a potentially controversial public resource. Compare Gaza in OpenStreetMap and Gaza in Google for just one example of why this is a bad idea. We’re approaching a situation where a corporation is becoming the decision maker on international borders. Wait, did you think the UN or other international forum was supposed to have some role in these kind of things? Nope, Google is getting UN data too.

Internet, now’s the time to get pissed.

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